Black and white image of two people swinging in a park

I.

Launched in 2009, DONNI. is a Los Angeles-based brand founded by Alyssa Wasko. It all started when Alyssa lost her father, lovingly known as Donny. Turning to creativity for comfort, Alyssa designed a scarf by hand.

As word spread, her designs garnered the attention of women across the country—and a brand was born. What began as a personal expression has evolved into a considered brand, rooted in comfort and care.

Today, DONNI. stays true to Alyssa’s original labor of love: creating pieces with a lived-in sense of cool, crafted in exceptional fabrics sourced with intention.

II.

Inspired by her background at Chanel, a love of vintage menswear, and a signature approach to color, each collection is made to be thrown on, lived in, and loved through every stage of life, shaped by Alyssa’s unmistakable point of view.

From concept to creation, every piece is made in Los Angeles from locally milled or sourced fabrics. Most of our partners—vendors, factories, cutting houses, knitting mills, and patternmakers—are women-owned or women-led, a reflection of our deep commitment to quality, craftsmanship, and community.