DONNI. IN DETAIL

Our story began in 2009 with a scarf. When founder Alyssa Wasko suddenly lost her father Donald.

As DONNI. has evolved from scarves to ready-to-wear, comfort remains top of mind. Each piece is designed to be comfortable, classic, and cool — built to stand the test of time.

Every single piece is made in Los Angeles. We are intentional about keeping all of our operations local and working with women-run or women-owned businesses.

"I want to create a brand that feels like your friend. I want you to come to our website and visit our Instagram, and I want you to feel welcome. I want you to feel like our DM responses are me personally responding to you. Our brand is personal — period." — Alyssa Wasko