DONNI. IN DETAIL

Founded in 2009 by Alyssa Wasko, DONNI. began with a hand-sewn scarf made in memory of her father, Donny. What started as a source of personal comfort soon resonated with women across the country—evolving into a brand rooted in intention, ease, and care.

Today, we create effortlessly wearable pieces that blend comfort and craftsmanship with an understated sense of cool. With a background at Chanel, Alyssa brings a meticulous eye for detail and a deep dedication to quality—beginning each design with the fabric first.

Every piece is made locally in Los Angeles, where we source natural, eco-friendly materials and partner with women-led teams. Our collections are thoughtfully made to be lived in, loved, and worn through every season of life.