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keep shoppingIntroducing: Holiday Part III
Our story began in 2009 with a scarf. When founder Alyssa Wasko suddenly lost her father Donald.
As DONNI. has evolved from scarves to ready-to-wear, comfort remains top of mind. Each piece is designed to be comfortable, classic, and cool — built to stand the test of time.
Every single piece is made in Los Angeles. We are intentional about keeping all of our operations local and working with women-run or women-owned businesses.
"I want to create a brand that feels like your friend. I want you to come to our website and visit our Instagram, and I want you to feel welcome. I want you to feel like our DM responses are me personally responding to you. Our brand is personal — period." —
Alyssa Wasko
A curated capsule of wardrobe essentials and best-sellers — In our most iconic fabrics.