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Introducing: Holiday Part II
New Arrivals
sold out
The Taffeta Lady Jacket
$437.00
The Velvet Stripe Crop Pant
$364.00
The Baby Rib Turtleneck
$134.00
The Velvet Simple Pant
$342.00
The Fall Collection
Limitless layering in buttery-soft tops, cozy cotton cashmere, and wear-everywhere pants.
DONNI. IN DETAIL
Our story began in 2009 with a scarf. When founder Alyssa Wasko suddenly lost her father Donald.
As DONNI. has evolved from scarves to ready-to-wear, comfort remains top of mind. Each piece is designed to be comfortable, classic, and cool — built to stand the test of time.
Every single piece is made in Los Angeles. We are intentional about keeping all of our operations local and working with women-run or women-owned businesses.
"I want to create a brand that feels like your friend. I want you to come to our website and visit our Instagram, and I want you to feel welcome. I want you to feel like our DM responses are me personally responding to you. Our brand is personal — period." —
Alyssa Wasko
DONNI. CLASSICS
Meet the tried and true
A curated capsule of wardrobe essentials and best-sellers — In our most iconic fabrics.
