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The Bell Pepper Edit
Discover our newest hue: a cool-toned, neutral red available in select styles.
New Arrivals
The Stripe Eco-Terry Short
$124.00
The Cotton Knit Cardigan
$374.00
The Rib Kick Flare
$184.00
The Jersey Tee
$82.00
JUST ADD PEARLS
Complete the look our signature way.
Best-Sellers
The Cotton Cashmere Crewneck Sweater
$448.00
The Pointelle Simple Crop Pant
$134.00
The Jersey Tee
$82.00
The Rib Kick Flare
$184.00
DONNI. IN DETAIL
Our story began in 2009 with a scarf. When founder Alyssa Wasko suddenly lost her father Donald.
As DONNI. has evolved from scarves to ready-to-wear, comfort remains top of mind. Each piece is designed to be comfortable, classic, and cool — built to stand the test of time.
Every single piece is made in Los Angeles. We are intentional about keeping all of our operations local and working with women-run or women-owned businesses.
"I want to create a brand that feels like your friend. I want you to come to our website and visit our Instagram, and I want you to feel welcome. I want you to feel like our DM responses are me personally responding to you. Our brand is personal — period." —
Alyssa Wasko
DONNI. CLASSICS
Meet the tried and true
A curated capsule of wardrobe essentials and best-sellers — In our most iconic fabrics.
